Product thinking
Turning complex customer problems into clear product choices, and helping teams move from an idea to something people can actually use.
Hi, I’m Frans.
I work where product, technology and customers meet — with a soft spot for making software work together.
From banking and enterprise sales to PieSync and product management at HubSpot, I’ve worked across the commercial and technical sides of software. Outside of work, I enjoy music and photography and have my hands full raising three kids.
Career built through change.
From online banking and enterprise customers to making software work together. Most recently at PieSync and HubSpot.
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PieSync HubSpot 2017–202603
From integration startup to product management
I helped PieSync through its acquisition by HubSpot in 2019 and helped integrate it into HubSpot’s integration architecture. Along the way, I moved from solutions engineering to go-to-market work, then Product Manager and Senior Product Manager.
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Engagor Clarabridge Qualtrics 2013–201602
Learning how a scale-up grows
At Engagor, a social media engagement SaaS company, I sold to major transport companies and telcos. I started as an account executive, then moved into solutions engineering, getting closer to the technical side of customer problems.
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Fortis Bank BNP Paribas Fortis 2006–201301
Starting out in financial technology
At Fortis, I worked on PC Banking and SEPA Direct Debit. Fortis became BNP Paribas Fortis along the way — a first acquisition story I can’t claim much credit for.
How I work
Connecting product, technology and people.
I tend to work where those worlds overlap — helping each understand the others and turning complexity into something teams can act on.
Technical fluency
Comfortable between customers, product and engineering — especially where APIs, integrations, ERPs, CRMs and customer data meet.
Go-to-market perspective
Bridging what a product can do, what customers need and what a commercial team can successfully bring to market.
Languages & communication
Languages are keys to other cultures. They help me understand different perspectives and make ideas travel across borders.
- Dutch · native Nederlands is mijn moedertaal.
- French · near-native On me prend parfois pour un francophone.
- English · fluent My English is fantastic.
- Italian · conversational Ho imparato l’italiano in Erasmus.
- Spanish · working knowledge Una buena base.
- German · working knowledge Ein bisschen besser als Jean-Marie Pfaff.
Beyond work
Things worth keeping, collecting and learning.
Outside product work, I make time for photos, music and learning instruments—small ways of paying attention and staying curious.
01
Photography
I shoot with a Fujifilm X-T30 III, usually paired with old Nikon lenses. It’s really my way of paying closer attention to places, people, atmosphere and rhythm. These images were all taken over the past six months.
02
Collect & pass it on
In our house, we keep the music that shaped us in a “platenkast”, a record collection to share with our children. Every now and then, I record a short review: a small time capsule made for my kids to discover 15 or 20 years from now.
03
Play & learn
Guitar, piano and now bass. I enjoy playing them, but perhaps even more than that, I enjoy the never-ending process of learning them.
Contact
Let’s talk.
You can find me on LinkedIn and Bluesky. Feel free to reach out about product, technology, photography or anything worth exploring.